What is a Sales Software?
Definition
Applications supporting sales teams including CRM, sales engagement, enablement, compensation, intelligence, and performance management. Sales software automates workflows, provides analytics, manages pipelines, and integrates with marketing and customer success platforms."
Why This Matters
Sales software automates workflows, provides analytics, manages pipelines, and integrates with marketing and customer success systems. Modern sales operations depend on integrated software rather than manual processes.
Related Terms
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Essential Connections
CRM
Software Features & Capabilities
Customer Relationship Management software tracking customer interactions, sales pipelines, contact information, and communication history.
Sales Engagement
Software Features & Capabilities
Platforms automating sales outreach through email sequences, call tasks, social touches, and multi-channel cadences.
Sales Enablement
Software Features & Capabilities
Software equipping sales teams with content, training, coaching, and tools to engage buyers effectively.
Marketing Automation
Software Features & Capabilities
Software automating repetitive marketing tasks including email campaigns, lead nurturing, social media posting, lead scoring, and campaign analytics.
Customer Success
Implementation & Deployment
Proactive vendor support ensuring customers achieve desired outcomes through regular check-ins, usage analytics, optimization recommendations, and renewal management.
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Related RFP Templates
These 3 templates include questions about sales software