What is CRM?
Definition
Customer Relationship Management software tracking customer interactions, sales pipelines, contact information, and communication history. CRM systems centralize customer data, automate sales workflows, forecast revenue, and integrate with marketing, support, and billing platforms."
Why This Matters
CRM systems centralize customer data, track interactions, manage sales pipelines, and enable forecasting. CRM provides essential infrastructure for sales operations.
Related Terms
Showing semantically related terms from our RFP knowledge graph. Priority connections are highlighted.
Essential Connections
Marketing Automation
Software Features & Capabilities
Software automating repetitive marketing tasks including email campaigns, lead nurturing, social media posting, lead scoring, and campaign analytics.
Customer Data Platform
Software Features & Capabilities
Software unifying customer data from multiple sources into single profiles for segmentation, personalization, and activation across marketing, sales, and service channels.
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Related RFP Templates
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