What is a Marketing Automation?
Definition
Software automating repetitive marketing tasks including email campaigns, lead nurturing, social media posting, lead scoring, and campaign analytics. Marketing automation platforms integrate with CRM, enable multi-channel campaigns, and provide ROI tracking through attribution modeling."
Why This Matters
Marketing automation platforms streamline campaign execution, lead nurturing, and multi-channel marketing. Automation improves targeting efficiency and provides attribution insights.
Related Terms
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Essential Connections
Email Marketing
Software Features & Capabilities
Software for creating, sending, and analyzing email campaigns including template design, list segmentation, A/B testing, automation workflows, and performance metrics.
CRM
Software Features & Capabilities
Customer Relationship Management software tracking customer interactions, sales pipelines, contact information, and communication history.
Analytics
Software Features & Capabilities
Data analysis functionality providing insights into usage patterns, performance metrics, trends, and predictions through statistical analysis and machine learning.
Integration Capabilities
Software Features & Capabilities
The ability of software to connect with existing systems through APIs, webhooks, native integrations, or third-party platforms like Zapier.
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Related RFP Templates
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