What are Analytics?
Definition
Data analysis functionality providing insights into usage patterns, performance metrics, trends, and predictions through statistical analysis and machine learning. Analytics features include predictive analytics, cohort analysis, funnel tracking, and attribution modeling."
Why This Matters
Advanced analytics capabilities including cohort analysis, funnel tracking, and predictive modeling provide deeper insights. Analytics sophistication varies significantly across platforms. Evaluate actual analytical capabilities beyond basic reporting.
Related Terms
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Essential Connections
Reporting Capabilities
Software Features & Capabilities
Tools for generating insights through dashboards, scheduled reports, custom reports, data export, and visualization.
Dashboards
Software Features & Capabilities
Visual displays summarizing key metrics, KPIs, and data through charts, graphs, and widgets for at-a-glance monitoring.
Predictive Analytics
Software Features & Capabilities
Data analysis using statistical algorithms and machine learning to forecast future outcomes based on historical patterns.
Product Analytics
Software Features & Capabilities
Software analyzing user behavior within products through event tracking, funnel analysis, cohort analysis, retention metrics, and feature adoption.
Marketing Analytics
Software Features & Capabilities
Software measuring marketing performance through campaign tracking, attribution modeling, ROI calculation, funnel analysis, and multi-touch attribution.
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Related RFP Templates
These 3 templates include questions about analytics