What are Marketing Analytics?
Definition
Software measuring marketing performance through campaign tracking, attribution modeling, ROI calculation, funnel analysis, and multi-touch attribution. Marketing analytics platforms consolidate data from ads, email, social, and web to optimize spend and prove marketing value."
Why This Matters
Marketing analytics consolidates data from multiple channels for revenue attribution, spend optimization, and ROI demonstration. Analytics provides accountability and optimization insights.
Related Terms
Showing semantically related terms from our RFP knowledge graph. Priority connections are highlighted.
Marketing Automation
Software Features & Capabilities
Software automating repetitive marketing tasks including email campaigns, lead nurturing, social media posting, lead scoring, and campaign analytics.
Reporting Capabilities
Software Features & Capabilities
Tools for generating insights through dashboards, scheduled reports, custom reports, data export, and visualization.
Showing 3 semantically related terms ·Browse all 200 terms
Related RFP Templates
These 1 template include questions about marketing analytics