What are Product Analytics?
Definition
Software analyzing user behavior within products through event tracking, funnel analysis, cohort analysis, retention metrics, and feature adoption. Product analytics platforms help product teams understand usage patterns, identify friction points, and prioritize feature development."
Why This Matters
Product analytics reveals actual user behavior and identifies friction points. Event tracking, funnel analysis, and cohort analysis support product optimization and growth initiatives.
Related Terms
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Reporting Capabilities
Software Features & Capabilities
Tools for generating insights through dashboards, scheduled reports, custom reports, data export, and visualization.
AI Capabilities
Software Features & Capabilities
Artificial intelligence and machine learning features including predictive analytics, natural language processing, recommendation engines, automated decision-making, and intelligent automation.
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Related RFP Templates
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