What is an Email Marketing?
Definition
Software for creating, sending, and analyzing email campaigns including template design, list segmentation, A/B testing, automation workflows, and performance metrics. Email marketing platforms ensure deliverability, GDPR compliance, and integration with CRM systems."
Why This Matters
Email marketing platforms provide sophisticated automation, segmentation, deliverability optimization, and analytics. Dedicated platforms typically deliver better results than generic tools.
Related Terms
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GDPR
Security & Compliance
General Data Protection Regulation - European Union law protecting personal data privacy and giving individuals control over their information.
Data Privacy
Security & Compliance
Legal and ethical handling of personal information including collection consent, purpose limitation, data minimization, accuracy, storage limitation, and security.
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Related RFP Templates
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