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Software Features & Capabilities

What is a Customer Data Platform?

Definition

Software unifying customer data from multiple sources into single profiles for segmentation, personalization, and activation across marketing, sales, and service channels. CDPs collect first-party data, resolve identities, and enable real-time audience segmentation."

Why This Matters

Customer data platforms unify data from multiple sources into complete customer profiles. CDPs enable personalization and consistent experiences across channels.

Related Terms

Showing semantically related terms from our RFP knowledge graph. Priority connections are highlighted.

Essential Connections

Data Management

Software Features & Capabilities

Processes and technologies for collecting, storing, organizing, and maintaining data quality including data governance, master data management, data quality, and metadata management.

CRM

Software Features & Capabilities

Customer Relationship Management software tracking customer interactions, sales pipelines, contact information, and communication history.

Marketing Automation

Software Features & Capabilities

Software automating repetitive marketing tasks including email campaigns, lead nurturing, social media posting, lead scoring, and campaign analytics.

Showing 3 semantically related terms ·Browse all 200 terms

Related RFP Templates

These 1 template include questions about customer data platform

Standard

Customer Data Platforms RFP Template

Notable Companies
Segment
mParticle
Tealium
Product: 60
Security: 25
AI: 20

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