What is a Sales Engagement?
Definition
Platforms automating sales outreach through email sequences, call tasks, social touches, and multi-channel cadences. Sales engagement software tracks prospect interactions, optimizes timing, provides templates, and measures response rates for data-driven prospecting."
Why This Matters
Sales engagement platforms automate outreach through multi-channel sequences, optimize timing, and measure response rates. Systematic engagement processes enable more consistent results.
Related Terms
Showing semantically related terms from our RFP knowledge graph. Priority connections are highlighted.
Essential Connections
CRM
Software Features & Capabilities
Customer Relationship Management software tracking customer interactions, sales pipelines, contact information, and communication history.
Marketing Automation
Software Features & Capabilities
Software automating repetitive marketing tasks including email campaigns, lead nurturing, social media posting, lead scoring, and campaign analytics.
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Related RFP Templates
These 1 template include questions about sales engagement