What is a Sales Enablement?
Definition
Software equipping sales teams with content, training, coaching, and tools to engage buyers effectively. Sales enablement platforms provide content management, training programs, playbooks, call recording, and performance analytics for revenue optimization."
Why This Matters
Sales enablement provides representatives with content, training, coaching, and tools for effective buyer engagement. Consistent enablement improves results compared to individualized approaches.
Related Terms
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Essential Connections
Training Program
Implementation & Deployment
Structured education to enable user proficiency including live sessions, recorded videos, documentation, certification programs, and ongoing learning resources.
Customer Success
Implementation & Deployment
Proactive vendor support ensuring customers achieve desired outcomes through regular check-ins, usage analytics, optimization recommendations, and renewal management.
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Related RFP Templates
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